![]() Topped with cilantro and toasted sesame seeds. Teriyaki Chicken & Broccoli Bowl: A bowl of seared, roasted, teriyaki-glazed chicken served over a brown rice and quinoa blend and steamed broccoli.The new features are heartier but also target families on the go. He added that a consumer drawback with dinner at Panera is that guests see its options as too light. In an interview with CNBC, chief growth and strategy officer Dan Wegiel said Panera stepped back about a year ago and asked itself, “Over the next five years, where are we going to grow? Where are we going to get most of our value creation?” It encompasses 10 handcrated items available for order from 4:30–10 p.m. The menu will pilot first in Lexington, Kentucky, in July and in Providence, Rhode Island, in September. On Wednesday, the chain announced it’s testing a new dinner menu in select markets around the branding, “Dinner You Can Feel Good About Eating, Made Easy.” Just like breakfast, Panera sees opportunity to provide guests with quality and speed, boosted by its digital channels, during a timeframe with plenty of whitespace. Thirty percent of Panera’s catering segment is breakfast and it has the tech tools and products to deliver convenience supported by a brand reputation for quality.īut why stop there? Dinner only accounts for roughly a quarter to a third (depending on the spot) of Panera’s sales. Yet just glancing at its offerings, the chain appears well positioned to thrive in the loyalty-inspiring segment. More than 75 percent of Panera’s business takes place post-11 a.m. When Panera Bread refreshed its breakfast strategy in April, the fast casual hoped to drive occasions into the lagging daypart.
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